Strategic Consulting for Solution Partners and Vendors
Advising on high-level decisions in an unbiased fashion, using deep ecosystem knowledge to optimize your alignment with Atlassian or other Vendors.
Specialized on channel issues and focused on the highest, broadest overall decisions made by the firm and its principals.
Rather than the tactical every-day issues like deployment or deal tracking, the focus is on how: how is the firm organized, how is delivery organized, how does the company intend to align, grow; and in which industry, geo/territory, and direction. Additionally we advise on channel design and creation.
Positioning, Brand, and Differentiation
Building the place YOUR Brand occupies in the mind of the Atlassian customer or prospect. And making that place special and defensible.
Positioning may be defined as promoting your product, service, or company within a particular sector of a market, or as the fulfillment of that sector’s specific requirements. In the context of the Atlassian ecosystem; Brand is how you are recognized by customers, Partners, Vendors. We’ll look at this question; how do you want to be recognized and perceived. Currently a default; it’s the place you currently occupy. Let’s design a better place, a stronger place, an intentional place!
Selling Marketplace and other Apps via Atlassian Solution Partners
Designing, building, and managing a “channel within a channel” plan that will position your Apps appropriately and enhance your App sales via Partners.
We will find your differentiators, or illuminate them. We will examine your approach to Partners and your organization’s structure to optimize the effectiveness of you and your team and maximize sales via Partners.