The Approach
Reality-driven. Determining together how to optimize, how to play by the rules and create great, sustainable success.
The focus is on fundamentals; always. “Blocking and Tackling”. If we get the fundamentals right we have built a foundation to last and succeed.
No short-cuts. Diligent examination. Rigorous application. Yep; blocking and tackling.
My Atlassian Story
After a 30+ year career in channels, I was lucky enough to be recruited by Atlassian in 2012. What I found was the best place I have ever worked; a rare company living by its values and treating employees, customers, and Partners with respect. Atlassian is the most honest, ethical, sincere company I have ever encountered. And I am so glad to have finished my career of full-time employment at Atlassian.
Meet Steve Cross
Channel Guy.
I’ve had some wins doing this channel stuff.
Atlassian Americas Channel Manager 6 years; helped drive revenue growth of over 3,000% in-region. Yeah, 3,000%.
VP Sales Connectix from just over $600k in annual sales to over $100 million.
Co-Founder and CEO YourFreeStuff.com top 500 website globally 2000-2001.
Steve Cross and his definitely better half Susan Cross
Channel Guy